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With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter referred to as "data") that we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications, and within external online presences, such as our social media profiles (collectively referred to as "online offerings"). The terms used are not gender-specific.
Plancraft GmbH
Flora-Neumann-Straße 6
20357 Hamburg
Represented by the Managing Directors: Alexander Noll, Richard Keil und Julian Wiedenhaus
Business headquarters:: Hamburg
E-Mail: Info@plancraft.de
Imprint:: https://plancraft.de/en/impressum
Overview of Processing: The following overview summarizes the types of processed data and the purposes of their processing and refers to the data subjects.
Data Protection Officer Contact Information:
PROLIANCE GmbH
www.datenschutzexperte.de
Leopoldstr. 21
80802 München
datenschutzbeauftragter@datenschutzexperte.de
Please include the company name when contacting the Data Protection Officer regarding your request. Refrain from including sensitive information such as an ID copy with your request.
- Inventory data (e.g., names)
- Content data (e.g., text entries)
- Contact data (e.g., email, telephone numbers)
- Meta/communication data (e.g., device information)
- Usage data (e.g., website visits)
Website visitors, users of our Plancraft web app (application users) and other online services, customers, business partners, communication partners, employees, applicants, interested parties.
Visit action evaluation, office and organizational procedures, direct marketing (e.g. by e-mail, telephone, post), interest-based and behavioural marketing, contact requests and communication, conversion measurement (measurement of effectiveness of marketing measures), profiling (creation of user profiles), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavior-related profiling, use of cookies).
In the following, we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence and place of residence. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.
Consent (Art. 6 para. 1 p. 1 lit. a GDPR) - The data subject has given consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or to carry out pre-contractual measures taken at the request of the data subject.
Legitimate interests (Art. 6 (1) (f) GDPR) - Processing is necessary to protect the legitimate interests of the controller or of a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.
National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. This includes in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act — BDSG). In particular, the BDSG contains special rules on the right to information, the right to deletion, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission and automated decision-making in individual cases, including profiling. It also regulates data processing for employment purposes (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. In addition, state data protection laws of the individual federal states may apply.
In accordance with legal requirements, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk. The measures include in particular ensuring the confidentiality, integrity and availability of data by Controlling physical and electronic access to data as well as access, input, transfer, ensuring availability and separation of data. We have also set up procedures that ensure that data subject rights are exercised, data deleted and responses to data risks. In addition, we take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through privacy-friendly default settings.
As part of our processing of personal data, the data may be transferred to other bodies, companies, legally independent organizational units or persons or disclosed to them. Recipients of this data may include payment institutions as part of payment transactions, service providers tasked with IT tasks, or providers of services and content that are integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or processing takes place as part of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with legal requirements. Subject to express consent or contractually or legally required transfer of data, we only process or have the data in third countries with a recognized Data protection level, based on special guarantees, such as contractual obligation through so-called standard protection clauses issued by the EU Commission, the existence of certifications or binding internal data protection regulations (Articles 44 to 49 GDPR, information page of the EU Commission.)
In order to fully comply with legal data protection requirements, we have concluded an order processing contract with all of our service providers. When registering to use the Plancraft software, an order processing contract is concluded separately with the user, as the processed data differs between pure website visitors and application users.
Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after their visit to an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was watched. The term “cookies” also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also known as “user IDs”).
The following types of cookies and functions are differentiated between temporary Cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their browser. Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users, which are used to measure reach or for marketing purposes, can also be stored in such a cookie. First-party cookies: First-party cookies are set by ourselves.Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information. Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user inputs or for security reasons). Statistics, marketing and personalization cookies: In addition, cookies are usually also used as part of audience measurement and when a user's interests or behavior (e.g. viewing certain content, using functions, etc.) are stored in a user profile on individual websites. Such profiles are used, for example, to show users content that matches their potential interests. This process is also known as “tracking”, i.e. tracking the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or when obtaining consent.
Information on legal bases: The legal basis for processing your data is the consent you have given. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in operating our online offering and improving it) or if the use of cookies is necessary to fulfill our contractual obligations.
General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to withdraw your consent or to object to the processing of your data through cookie technologies (collectively referred to as “opt-out”). You can first declare your objection using your browser settings, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be made using a variety of services, in particular in the case of tracking, via https://optout.aboutads.info and https://optout.aboutads.info be explained. In addition, you may receive further objection notices as part of the information on the service providers and cookies used.
Processing of cookie data based on consent: Before we process or have data processed as part of the use of cookies, we ask users for consent that can be withdrawn at any time. Before consent has not been given, cookies may be used, which are necessary for the operation of our online offer. They are used on the basis of our interest and users' interest in the expected functionality of our online offering. Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information). Persons concerned: Users (e.g. website visitors, users of online services). Legal bases: Consent (Art. 6 (1) (a) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
When contacting us (e.g. via contact form, e-mail, telephone, messenger service or via social media), the information provided by the inquiring persons is processed insofar as this is necessary to answer the contact requests and any requested measures (e.g. telephone support for application users) or customers. Contact requests within the framework of contractual or pre-contractual relationships (e.g. when booking a demo appointment via https://plancraft.de/demo are answered to fulfill our contractual obligations or to answer (pre) contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries. Processed data types: inventory data (e.g. names), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries). Persons concerned: Communication partners. Legal bases: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Article 6 (1) (1) (f) GDPR).
If you register for the online service (the Plancraft web app) via this website, the software is available to the application user and enters into a customer relationship. The data to be processed for this purpose includes in particular: inventory data (e.g. name, address), content data (e.g. text entries), contact data (e.g. e-mail, telephone), meta/communication data (e.g. device information), usage data (e.g. website visit). The processing of data on behalf of the contract provided for the processing of data on behalf of (AVV) contractually regulated.
In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may make use of infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services. The data processed as part of providing the hosting service may include all information relating to users of our online offer that is generated in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the content of online offers to browsers, and all entries made within our online offering or from websites.Collection of access data and log files: We ourselves (or our web hosting provider) collect data about every access to the server (so-called server log files). The server log files may include the address and name of the retrieved websites and files, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and usually IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid server overloading (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand, to ensure server load and stability. Types of data processed: Content data (e.g. text inputs, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses) .Data subjects: Users (e.g. website visitors, users of online services). Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
We use software services accessible via the Internet and run on their providers' servers (so-called “cloud services”, also known as “software as a service”) for the following purposes: document storage and management, calendar management, email delivery, spreadsheets and presentations, exchange of documents, content and information with specific recipients or publication of websites, forms or other content and information, and chats and participation in audio and video conferences. personal data is processed and stored on the providers' servers, insofar as this is part of communication processes with us or is otherwise processed by us as set out in this privacy policy. This data may include in particular master data and contact details of users, data on processes, contracts, other processes and their content. Cloud service providers also process usage data and metadata, which they use for security purposes and service optimization. If we use cloud services to provide forms, including documents and content, to other users or publicly accessible websites, the providers can store cookies on users' devices for web analysis purposes or to remember user settings (e.g. in the case of media control).
Information on legal bases: If we ask for consent to use cloud services, the legal basis for processing is consent. Furthermore, their use may be part of our (pre) contractual services, provided that the use of cloud services has been agreed within this framework. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient and secure administrative and collaboration processes). Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses). Persons concerned: Customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners. Purposes of processing: Office and organizational procedures. Legal bases: Consent (Art. 6 para. 1 p. 1 lit. a GDPR), contract performance and pre-contractual inquiries (Art. 6 para. 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 p. f. GDPR) .Newsletter and broad communicationWe send newsletters, emails and other electronic notifications (hereinafter “newsletter”) only with the consent of the recipients or legal permission. If the content of the newsletter is specifically described as part of a subscription to the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us. In order to subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name in order to address you personally in the newsletter, or further information, if this is necessary for the purposes of the newsletter.
Double opt-in process: Registration for our newsletter generally takes place in a so-called double opt-in procedure. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign email addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes saving the time of registration and confirmation as well as the IP address. Changes to your data stored with the shipping service provider are also logged.
Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently comply with objections, we reserve the right to store the e-mail in a blacklist (so-called “blacklist”) for this purpose alone. The registration process is logged on the basis of our legitimate interests for the purpose of proving that it has completed correctly. Insofar as we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure delivery system.
Information on legal bases: The newsletter is sent on the basis of the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is permitted by law, e.g. in the case of advertising to existing customers. Insofar as we engage a service provider to send emails, this is done on the basis of our legitimate interests. The registration process is recorded based on our legitimate interests to prove that it was carried out in accordance with the law.
Content: Information about us, our services, promotions and offers.
Performance measurement: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is first collected. This information is used to technically improve our newsletter based on technical data or the target groups and their reading behavior based on their retrieval location (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. Rather, the evaluations serve us to identify the reading habits of our users and to adapt our content to them or to send different content in accordance with the interests of our users. The evaluation of the newsletter and performance measurement are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system that serves both our business interests and meets the expectations of users .It is unfortunately not possible to cancel the performance measurement separately; in this case, the entire newsletter subscription must be cancelled or objected to. Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times). Persons concerned: Communication partners. Purposes of processing: Direct marketing (e.g. by email or post) .Legal bases: Consent (Art. 6 (1) (a) GDPR), legitimate interests (Art. 6 (1) (f) GDPR). Opt-out option: You can cancel the receipt of our newsletter at any time, i.e. withdraw your consent or object to further receipt. You will either find a link to cancel the newsletter at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.
We process personal data for the purposes of promotional communication, which can be made via various channels, such as e-mail, telephone or post, in accordance with legal requirements. Recipients have the right to withdraw their consent at any time or to object to promotional communication at any time. After withdrawal or objection, we can store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete it. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers). Persons concerned: users of online services, customers, communication partners. Purposes of processing: Direct marketing (e.g. by email, telephone or post). Legal bases: Consent (Art. 6 (1) (a) GDPR), legitimate interests (Art. 6 (1) (f) GDPR), in particular with existing customers.
We process personal data for online marketing purposes, which may include, in particular, marketing advertising space or presenting advertising and other content (collectively referred to as “content”) based on the potential interests of users and measuring their effectiveness. For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar processes are used to store the user information relevant to the presentation of the aforementioned content . This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this can also be processed. Users' IP addresses are also stored. However, we use available IP masking methods (i.e. pseudonymization by shortening the IP address) to protect users. In general, the online marketing process does not store clear user data (such as email addresses or names), but pseudonyms. This means that we as well as the providers of online marketing processes do not know the actual identity of the users, but only the information stored in their profiles. The information in the profiles is usually stored in cookies or using similar processes. These cookies can generally also be read out later on other websites that use the same online marketing process and analyzed for the purpose of presenting content, as well as supplemented with further data and stored on the server of the online marketing process provider. In exceptional cases, plain data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the users' profiles with the above information. Please note that users can make additional agreements with providers, e.g. through consent as part of registration. In principle, we only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., to the conclusion of a contract with us. Conversion measurement is used solely to analyze the success of our marketing measures. Unless otherwise stated, please assume that cookies used will be stored for a period of two years.
Information on legal bases: If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy. Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses). Persons concerned: Users (e.g. website visitors, users of online services), interested parties. Purposes of processing: Tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioral marketing, profiling (creating user profiles), conversion measurement (measuring the effectiveness of marketing measures), reach measurement (e.g. access statistics, recognition of returning visitors). Security measures: IP masking (pseudonymization of the IP address). Legal bases: Consent (Art. 6 para. 1 p. 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 p. f. GDPR) .Opt-out option: We refer to the data protection notices of the respective providers and the objection options provided to the providers (so-called “opt-out”). Unless an explicit opt-out option has been specified, it is possible, on the one hand, to switch off cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following additional opt-out options, which are offered in summary for respective areas: a) Eurioa b) Canada c) USA d) Across territories
We maintain online presences within social networks in order to communicate with users active there or to offer information about us there. We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users' rights. With regard to US providers who offer secure levels of data protection, we would like to point out that they are committed to complying with EU data protection standards. Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably match the interests of users. For these purposes, cookies are usually stored on users' computers, in which user behavior and interests are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them). For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks. Even in the case of requests for information and the assertion of data subject rights, we point out that these are most effective at can be claimed against providers. Only the providers have access to user data and can directly take appropriate measures and provide information. Should you still need help, you can contact us. Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses). Persons concerned: Users (e.g. website visitors, users of online services). Purposes of processing: Contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors). Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
Google Analytics: This website uses features of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland ((provider's website, Privacy statementObjection option (opt-out): Opt-out pluginAdvertisement display settings
Google AdWords and Google Conversion Tracking: This website uses Google AdWords. AdWords is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
facebook: Social network; service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA,Provider's websiteFacebook privacy policyOpt-out option: Advertisement settings
linkedin: social network; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland,Provider's websiteLinkedIn's privacy policyObjection option (opt-out
Personio: As part of processing application processes in our company, we work with the application platform provided by the service provider Personio GmbH & co. KG, Impressum (https://www.personio.de/impressum/) together. The data submitted as part of your application is transmitted using TLS encryption and stored in a database. This database is operated by Personio GmbH, which offers personnel administration and applicant management software (https://www.personio.de/impressum/). In this context, Personio is our contract processor in accordance with Art. 28 GDPR. The basis for processing is a contract for order processing between us as the responsible body and Personio. Recruitment on behalf of job seekers or employers is not order processing, but the use of an external specialist service from an independent person responsible (LDA-Bayern, FAQ list dated 20.07.2018). For more information about the data protection provided by the service provider Personio GmbH, please see the privacy policy (https://www.personio.de/datenschutz/).
The data processed by us will be deleted in accordance with legal requirements as soon as their consent permitted for processing is withdrawn or other permits no longer apply (e.g. if the purpose of processing this data has ceased or it is not necessary for the purpose). If the data is not deleted because it is necessary for other and legally permissible purposes, its processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person. Further information on the deletion of personal data can also be provided as part of the individual data protection notices in this privacy policy.
We ask you to regularly check the content of our privacy policy. We will adjust the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification. If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.
As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 GDPR:
Right to object: For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is carried out on the basis of Article 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing.
Right of withdrawal in case of consent: You have the right to withdraw your consent at any time.
Right to information: You have the right to request confirmation as to whether the relevant data is being processed and for information about this data as well as further information and a copy of the data in accordance with legal requirements.
Right to rectification: In accordance with legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
Right to delete and restrict processing: In accordance with legal requirements, you have the right to request that data concerning you be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with legal requirements.
Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
Complaint to supervisory authority: In accordance with legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of personal data concerning you is contrary to the GDPR.
Here you find current data protection information for customers/other contract partners and interested parties as well as here for applicants.
Definitions of termsThis section provides an overview of the terms used in this privacy statement. Many of the terms are taken from law and are defined primarily in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended for understanding. The terms are sorted alphabetically.
Visit action evaluation: “Conversion Tracking” means a process with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, this allows us to understand whether the ads we placed on other websites were successful).
IP masking: “IP masking” is a method in which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, particularly in online marketing
Interest-based and behavioral marketing: Interest-based and/or behavior-based marketing is when users' potential interests in ads and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visits to and visits on certain websites, buying behavior or interaction with other users), which is stored in a so-called profile. Cookies are usually used for these purposes.
Conversion measurement: Conversion measurement is a method that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, this allows us to understand whether the ads we placed on other websites were successful.
Personal data: “Personal data “means any information relating to an identified or identifiable natural person (hereinafter “data subject “); an identifiable natural person is one who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more specific characteristics, the expression of physical, physiological, genetic, mental, economic, are the cultural or social identity of that natural person.
Profiling: “Profiling” is any type of automated processing of personal data that consists of using this personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this includes information regarding age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people) specific content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
Range measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can include visitors' behavior or interests in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for audience analysis purposes to recognize returning visitors and thus obtain more detailed analyses of the use of an online offer.
Remarketing: We speak of “remarketing” or “retargeting” when, for example, for advertising purposes, it is noted which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
Tracking: We speak of “tracking” when the behavior of users can be traced across several online offerings. As a rule, behavioral and interest information with regard to the online offers used is stored in cookies or on servers of the providers of tracking technologies (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to match their interests.
responsible person: “Responsible person” is the natural or legal person, authority, agency or other body which, alone or together with others, decides on the purposes and means of processing personal data.
processing: “Processing” means any process carried out with or without the aid of automated procedures or any such series of processes in connection with personal data. The term is broad and covers virtually any handling of data, whether collection, evaluation, storage, transmission or deletion.
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Last updated on: 29.02.2024 (Download AVV in the latest version)
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