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Lukas Bartels
Published:
03/2022
4 mins
Master tileger.johannes, real name Johannes Münkel, now has over 50,000 followers on Instagram. You can find out what role the renovation of his sister's house played in this and what inspires Johannes about tiles in our latest CraftTalk!
Today, master tiler Johannes has been working in the tiler trade for 16 years. You might think that the path was already mapped out for Johannes: At the age of 15, he started training at his parents' company, then went to the construction site as a journeyman for 6 years and then to the master school in 2014.
Johannes is now the fourth generation in parental business, who takes over the helm. Johannes is leading the company into the future with a breath of fresh air; his signature includes modern installation techniques and exclusive tiles.
In 2020, there was corona, and fewer walk-in customers at the company's own exhibition meant that Johannes drove more to the construction site again. At the same time, his sister renovated her house and Johannes began to share the progress on Instagram.
Growing interest meant that the master tiler from near Fulda took the growing following with him to the construction sites.
His motto was born:
“Come into my everyday life and look over my shoulder.”
The channel grew and grew, other media also became aware of Johannes, and inquiries from TV stations, radios and print media have now also been added. Around one and a half years later, over 50,000 followers are watching Johannes in his everyday life; his channel was opened in 2021 with the golden cordless screwdriver honored by Bosch.
Johannes also wants to get young people excited about the tiling trade. At this stage at the latest, we noticed how passionate he is for his craft. For him, his job is not just to put a white tile with a gray joint on the wall, but much more.
You can do so much more with a tile, you have really great opportunities. A look at Instagram is enough to recognize this.
Johannes has definitely found his platform with Instagram, as he himself says, his day begins and ends on Instagram. He likes his great community and really enjoys being active.
For Johannes, Instagram is like a big place, where you can meet all your people and exchange ideas — just a really cool platform.
Plancraft says: Stay tuned dear master tiler Johannes, it was an honor for us!
In CraftTalk, we want to share exciting stories that interest you, inspire and help you. Tell us what's bothering you: feedback@plancraft.de
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